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What is Amazon Inspire: An In-Depth Guide for Australian Sellers? 

Reading Time: 7 minutes

Amazon Inspire revolutionises the marketing landscape for Australian sellers by simplifying the purchasing journey through social media integration. Unlike traditional methods, where users navigate external links, Amazon Inspire enables instant purchases directly from social media platforms like Instagram and TikTok. This guide delves into the fundamentals of Amazon Inspire, illustrating its capacity to enhance product visibility and brand recognition.
Let’s get started! 

What is Amazon Inspire? 

Amazon Inspire is an innovative feature within the Amazon shopping application, currently exclusive to the United States market. Designed to cater to the evolving preferences of modern consumers, Amazon Inspire streamlines the shopping experience by offering a personalised feed curated with a diverse array of products. 

In response to the diminishing attention spans characteristic of today’s fast-paced society, Amazon Inspire leverages the captivating allure of videos and images to engage buyers effectively. Through a blend of vertical videos and imagery, Amazon Inspire presents customers with an immersive browsing experience, facilitating the discovery of new products aligned with their interests. 

Functioning as a dynamic platform, Amazon Inspire not only caters to the needs of consumers but also provides brands with an opportunity to showcase their offerings to a receptive audience. By leveraging Amazon Inspire, brands can amplify their visibility and connect with potential customers, thereby fostering mutually beneficial relationships. 

In summary, Amazon Inspire emerges as a pivotal component within the Amazon ecosystem, embodying a symbiotic relationship between consumer convenience and brand promotion. Through its innovative approach to product discovery and presentation, Amazon Inspire epitomises Amazon’s commitment to enhancing the shopping experience for both consumers and sellers alike.  

Amazon developed Inspire to make discovering new products fun and engaging, moving away from the traditional product listing format. It presents an appealing alternative to platforms like TikTok, where brands market directly to consumers. The goal is to increase sales on Amazon.com

How does Amazon Inspire work? 

Amazon Inspire represents a novel feature integrated within the Amazon shopping application, presently exclusive to the United States market. This feature serves to streamline the shopping experience for consumers by offering a personalised feed tailored to individual preferences and interests. 

Acknowledging the prevalent phenomenon of shortened attention spans in today’s fast-paced environment, Amazon Inspire strategically employs a multimedia approach, predominantly featuring vertical videos and images. This curated content aims to captivate and engage consumers effectively, facilitating the exploration and discovery of a diverse range of products. 

In addition to enhancing consumer convenience, Amazon Inspire also provides a robust platform for brands to showcase their offerings. By leveraging this platform, brands can amplify their visibility and connect with potential customers, thereby fostering mutually beneficial relationships within the marketplace. 

In essence, Amazon Inspire epitomises Amazon’s commitment to innovation and customer-centricity, offering a dynamic solution that harmonises consumer preferences with brand promotion objectives within the e-commerce landscape.  

Requirements to Create Amazon Inspire

To create compelling content for Amazon Inspire, it is essential to adhere to specific guidelines and standards outlined by Amazon. Below are the key considerations to ensure the effectiveness and compliance of your content: 

Orientation: Opt for a vertical format for both videos and images to ensure an optimal viewing experience on mobile devices, which are predominantly used by consumers for browsing. 

Length: Keep videos concise, with a recommended duration of 30 seconds or less, to captivate the audience’s attention and maintain engagement throughout. 

Products: Showcase at least one product available on Amazon in your content, which can be tagged for direct linking to the product page. Multiple product tags are permissible, provided all items featured are available on Amazon. 

Utilise Existing Content: Repurpose content created for other social media platforms for Amazon Inspire, ensuring the removal of any social media watermarks before uploading to maintain a seamless presentation. 

Guidelines: Adhere strictly to Amazon’s community guidelines and video content rules to ensure compliance and eligibility for using Amazon Inspire as a marketing platform. 

Music: Avoid using copyrighted music in your videos to mitigate potential legal issues and ensure compliance with copyright regulations. 

Video Size: Ensure that video files are in either.mp4 or.mov format and do not exceed 5GB in size to facilitate smooth uploading and playback. 

By adhering to these requirements, you can craft engaging content for Amazon Inspire that aligns with Amazon’s standards, enhances brand visibility, and resonates effectively with the target audience, particularly mobile users.  

How do I upload content to Amazon Inspire? 

To upload content to Amazon Inspire, membership in the Amazon Influencer Programme is a prerequisite. Below is a structured guide to assist you in initiating this process: 

To post on Amazon Inspire: 

  1. Open the Amazon shopping app on your mobile device. 
  2. Tap on the “Light Bulb” icon to head to Amazon Inspire in the bottom navigation bar. 
  3. Hit the “+” button at the top right of the screen to kick off uploading your content. 
  4. You’ll have a few options, like posts (video and photo), idea lists, and live video (iOS only). 
  5. For posts, opt for the “Video” choice. 
  6. Once your content is uploaded, tap “Choose.” 
  7. You’ll then be directed to an Amazon page where you can tag the products seen in your video. You can use options like Idea Lists, Your Orders, or Browse History to tag the products. Hit “Done” when you’ve finished. 
  8. In the next section, give your content a title (up to 80 characters) and tap “Submit Post.”

Uploading Videos from Your Desktop: 

  1. Head over to your influencer storefront. 
  2. Click on “Add Video” to manage your videos. 
  3. After adding your video, give it a title. 
  4. Adjust the thumbnail and tag the relevant products, then click “Submit.” 

Uploading a Set of 15 Videos at Once on Desktop: 

  1. Jump onto the Creator Hub on your desktop. 
  2. Click on “Upload Videos.” You can upload up to 15 videos from your local folder or just drag and drop them. 
  3. Once they’re uploaded, you can keep an eye on the status in the Creator Hub. 
    Hit “Edit Draft” to add details to your videos, like titles, product tags, and thumbnails (remember to do this for each video). 
  4. Check over the details and hit “Submit.” 

Note: Your videos will go through a moderation process once published, which usually takes about 2 days. You can keep tabs on the status of your videos in the Creator Hub. Once your content gets through moderation, customers can find your videos on your influencer storefront. 
This guide should help you navigate the process of chucking content onto Amazon Inspire, whether you’re on your desktop or using the mobile app. 

Who Can Share Content on Amazon Inspire 

Amazon influencers, Amazon customers, and Amazon brands are the usual suspects when it comes to sharing content on Amazon Inspire. Let’s break down who’s eligible to post content on Amazon Inspire: 

  1. Amazon Influencers 

Amazon Influencers are individuals who have gained entry into the Amazon Influencer Programme, typically comprising content creators, social media experts, bloggers, or authorities in particular product niches. 

As pivotal figures on Amazon Inspire, Amazon influencers curate and disseminate videos and images showcasing products available for purchase on Amazon. Their content often incorporates recommendations, reviews, and personal insights drawn from hands-on experiences with the featured products. 

The process of becoming an Amazon influencer entails fulfilling certain criteria, including possessing a substantial social media following, consistently producing high-quality content, and demonstrating expertise in specific product categories. 

By meeting these requirements, individuals can establish themselves as influential voices within the Amazon ecosystem, leveraging their platform to engage with audiences and promote products effectively.  

  1. Amazon Customers 

Amazon customers encompass a broad spectrum of individuals who utilise the platform for shopping and engagement purposes. They represent the everyday consumer demographic and may not necessarily identify as content creators, influencers, or experts. 

Although Amazon customers typically do not actively engage in content creation, their contributions to Amazon Inspire are indirect. When customers leave product reviews containing videos or images alongside written feedback, there is a possibility that their content may be featured on Inspire. However, it is essential to note that the selection process.

  1. Brands

Amazon hosts a diverse array of brands, ranging from prominent corporations to small businesses and individual sellers, all utilising the platform to market their products. 

Brands can participate in Amazon Inspire by granting permission to Amazon influencers and approved content creators to feature their products in their content. While brands do not directly contribute content to Inspire, they play a vital role in collaborating with influencers to expand their reach through the creators’ content. 

To have their content showcased on Amazon Inspire, brands must be enrolled in the Amazon Brand Registry and actively engage with Amazon posts. Posting content through Amazon Posts enhances their prospects of having their products highlighted in customers’ shoppable feeds on Inspire. 

Brands serve as integral partners in fostering collaborations with influencers and content creators, facilitating the showcasing of their products on Inspire, and capitalising on the exposure generated by these creators.  

Benefits of Amazon Inspire for Brands 

Indeed, having your products showcased on Amazon Inspire offers several valuable advantages for sellers and brands: 

Enhanced visibility and brand recognition: 

When your products grace Amazon Inspire, they gain increased visibility among a broad audience. This heightened exposure aids potential customers in discovering your brand and its offerings. As users scroll through their feeds, your products stand a chance to capture their attention, fostering greater brand awareness. 

Higher Likelihood of Sales: 

Presenting your products in the visually appealing format of Amazon Inspire can draw in interested customers. This can result in more sales, as users are more inclined to make a purchase when products are presented attractively. 

Tailored Brand Communication: 

Amazon Inspire enables you to craft personalised, branded posts that resonate with your brand’s identity and message. This level of customisation allows you to forge deeper connections with customers, bolstering your brand’s image and rapport with the audience. 

Showcasing product benefits: 

Amazon Inspire lets you flaunt lifestyle videos and images of your products, showing how they amp up customers’ lives in real-world scenarios. This helps them grasp the benefits better. 

Streamlined Shopping Experience: 

One top perk of Amazon Inspire is the smooth shopping experience. Customers can snag purchases straight from their feed, skipping the hassle of trekking to your product listing separately. This ease simplifies the buying gig and could rack up more sales. 

Does Amazon Inspire give commissions to sellers? 

Videos featured on Amazon Inspire present an opportunity for creators to earn onsite commissions. When a customer clicks on a product showcased in a video and subsequently makes a purchase, creators have the potential to earn commission rates directly through the Amazon platform. 

It is pertinent to mention that videos uploaded to Influencer Storefronts have historically offered this onsite commission feature. However, with the integration of Amazon Inspire, creators benefit from increased visibility, thereby enhancing their prospects of earning commissions from a larger audience. 

For those interested in exploring the specifics of onsite commission rates, a comprehensive overview can be found on Amazon’s official website.  


Amazon Inspire is a remarkable platform that elevates the online shopping experience for both sellers and customers. It offers a visually captivating interface for discovering and purchasing products, transforming online shopping into an exhilarating adventure. 

For sellers and brands, Amazon Inspire serves as a valuable tool to enhance exposure and engage with a wider audience. Its functionality underscores Amazon’s steadfast dedication to innovation and customer satisfaction, solidifying its position as a prominent player in the realm of online shopping. 

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