Product Listing and Optimisation

With over a third of all eCommerce sales in the US alone attributed to Amazon, being discovered by shoppers on the Amazon marketplace is more a science than an art. As a seller, you would be competing with hundreds (if not thousands) of other sellers offering an exact, similar or broad match of the product you intend to sell on Amazon. That’s where adopting Amazon SEO best practices comes in.

A high-quality, and keyword enriched product listing is highly favoured by the Amazon search engine.

Amazon’s A9 / A10 search algorithm takes all of the following into consideration when determining product ranking for a given product search.

Primary Variables (PVs)

Sales Performance History

Text Match Relevancy

Price

Availablity

Secondary Variables(help influence PVs)

Fulfillment Method

Images

Reviews (number of reviews & review score)

EBC/ A+ Content

Advertising

Promotions

This is where Export Accelerator comes in. Our team of Amazon experts begin with a comprehensive competitor, product best sellers, and keyword research analysis to understand the landscape and co-relate that with your target audience. We  further optimize your Amazon listing with persuasive sales copy and the most relevant search terms for your product, thereby maximizing your product’s visibility in Amazon search results.