In the competitive world of digital marketing, moving target keywords from low rankings to the top 10 positions on Google can be transformative. Higher rankings lead to increased visibility, more organic traffic, and ultimately, greater business success.
Watch the blue line in the graph below. Do you notice the struggle in February? Only after implementing the following mix of strategies did we manage to get the site to take off in March.
As Australia’s leading managed services SEO agency, we recently took on the challenge of revitalising a client’s stagnant website. Over three months, we implemented strategic SEO techniques that significantly boosted the site’s performance, transforming it from nearly invisible to a prominent online presence.
In the image below, you can see the change in rankings over a three-month period.
Through a mix of strategic adjustments, creative problem-solving, and trial and error, we managed to revitalise a nearly invisible site. The strategies we employed are straightforward and can be implemented by anyone seeking similar results.
Here are the steps we followed to achieve this success. By the end, you’ll have a clear roadmap to follow to start seeing significant traction on your site.
Identifying the Right Keywords
Forget traditional keyword research; We have an effective method for you. In February 2021, Google introduced the “About this result” feature, a valuable tool for finding the exact keywords your audience is searching for without relying on paid tools.
Focus on the “Your search & this result” box for insights. For example, consider the keyword “best yoga mats for tall person” on Google. Examine the top-ranking websites and compare them to your site.
| Rank | Website | Search Terms | Related Terms |
| 1 | Lots of Yoga | best, yoga, mat, tall, person | great, mats, people |
| 2 | Amazon | best, yoga, mat, tall, person | men |
| 3 | DICKs Sporting Goods | best, yoga, mat, tall | fitness, mats, people |
| 4 | Quora | best, yoga, mat, tall, person | men |
| 5 | Tall Life | yoga, mat, tall, person | people |
The magic happens in the Related Terms column. Top sites use terms like “people,” “fitness,” and “men,” even though they’re not part of the original search query. Add these to your content creatively by thinking about what subtopics or needs they fulfill.
Adding FAQs
Here’s a simple way to find out what questions your audience is asking:
- Open Google Search Console.
- Click on ‘Search Results.’
- Add a filter by selecting “+ New.”
- Choose “Query.”
- Choose “regex.”
- Input: (?i)^(who|what|where|when|why|how)
Now, you’ll see the questions (Queries) your site is getting views and clicks for. Focus on the questions you don’t have content for. You can either:
- Add the answer to an existing article, especially if the post has high impressions but few clicks.
- Write a new article for questions with low impressions.
Building Quality Backlinks
Backlinks can be expensive, but they’re worth it if done right. We used to focus on the homepage, but now targets individual pages, especially those connected to content clusters. This strategy has helped boost rankings and outrank big players.
Another effective method is to search Google using “keyword -inurl” or “keyword -intitle” to find relevant sites talking about your topic. These are perfect for backlink opportunities because you’re not in direct competition.
Boosting Internal Linking
Don’t underestimate the power of internal links. Even something as simple as adding internal links to the footer can increase organic traffic. We’ve had great success with content clusters, where internal link power circulates among related pages.
Improving Crawlability
Re-index your important pages. Some pages might drop off the listings during updates. After re-indexing, their client’s pages reappeared in a few days, sometimes even reaching position 1!
Reviving a dead site and boosting its traffic is a rewarding journey. Besides the steps mentioned above, don’t forget the basics. Traditional on-page and off-page activities are still crucial. Ensure you optimise meta tags, use descriptive alt text for images, create relevant and high-quality content, and focus on EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). Regular site audits are also essential to identify and fix any issues that could be holding your site back.
By combining these foundational practices with the strategies we’ve shared, you’ll be well on your way to transforming your site into a traffic magnet. If you’re ready to take your SEO to the next level and see similar results, don’t hesitate to reach out.
Contact us today for a personalised SEO consultation and let our experts guide you to online success.
