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Subscribe to Success: Why Amazon Subscribe and Save is Key for Sellers in 2024

Reading Time: 5 minutes

Welcome to the world of Amazon Subscribe and Save! This innovative program fosters a synergistic partnership between satisfied customers and thriving sellers. By streamlining the purchasing process and offering Amazon discounts and scheduled deliveries, Subscribe and Save has revolutionised the way consumers acquire essential products, presenting Amazon sellers with a unique avenue to cultivate loyalty and drive sales.

Let’s delve into the strategic advantages this program offers sellers, empowering them to navigate the ever-evolving Amazon landscape.

How Does Amazon Subscribe and Save Work?

It works by allowing customers to subscribe to their favourite products and receive them regularly.

  • To subscribe to a product, customers can visit the product detail page and select the Subscribe and Save option.
  • They can then choose the frequency of their deliveries and proceed to checkout.
  • Once subscribed, customers will receive their chosen product at the selected frequency, and their payment method will be charged accordingly.
  • They can manage their subscriptions and make changes to the delivery frequency or quantity through their Amazon account.

One of the key features of this service is that it allows customers to save money on recurring purchases. Sellers offer discounted prices for subscribed items, allowing customers to enjoy additional savings. Customers also have the option to skip a delivery or cancel their subscription at any time, without any additional cost.

Advantages of Subscribe and Save for Amazon Sellers

This program offers two main advantages for sellers:

  • Predictable revenue stream 

Sellers can transform Amazon discounts into reliable income! Subscribe and Save encourages recurring purchases through attractive deals, securing a consistent revenue stream from loyal customers. This translates to predictable sales you can count on. 

  • Customer retention and loyalty 

Discounts drive loyalty! By offering savings through Subscribe and Save, you incentivise customers to commit to regular purchases, nurturing a loyal customer base. Signing up for recurring deliveries creates a sense of brand connection, reducing the chance of them switching to competitors. Convenient automatic deliveries further solidify this loyalty, saving customers time and effort while ensuring they never run out of your products. This retention fuels sustainable growth for your business.

Streamlining the Fulfilment Process

The integration of Amazon FBA with Subscribe and Save has streamlined the fulfilment process for sellers, resulting in a more efficient and seamless experience for customers.

  • Streamlined fulfilment: FBA handles everything from storage to shipping, freeing you to focus on product development and marketing.
  • Improved customer experience: Consistent, reliable deliveries through FBA keep customers happy and coming back.
  • Increased scalability: Meet peak demand with ease thanks to FBA’s vast network and resources.
  • Enhanced seller productivity: Allocate resources efficiently and focus on growth while FBA manages fulfilment.

Eligibility Requirements for the Subscribe and Save Program

Before diving into the world of Subscribe and Save, ensure you meet these key criteria:

  • Fulfilment history: Boast a minimum of an 85% in-stock rate to demonstrate reliable deliveries.
  • Seller account: Maintain a professional seller account in good standing.
  • Brand Registry: Enlist your brand in the Amazon Brand Registry for added trust.
  • Inventory location: Store your products in an FBA warehouse, as FBM inventory isn’t eligible.
  • Seller feedback: Aim for a stellar 4.7 or higher seller feedback rating.
  • FBA experience: Be an established FBA seller for at least 3 months.

Eligible products will automatically be added by Amazon to the Subscribe and Save category with a 0% base discount (this comes at no cost to the seller). You can always choose to opt out if needed.

What Subscribe and Save Discount Options Do Sellers Have?

As an Amazon seller, you can choose the type of discount you want to give for recurring orders with this program. Pick from three base discounts:

  • 0% (baseline)
  • 5% (can boost sales)
  • 10% (can entice loyal customers)

Plus, for a limited time, Amazon will automatically add an extra 5% discount for orders with five or more items on the same delivery date, regardless of your chosen base discount. This means your customers get even bigger savings without any cost to you!

What Products Can Be Sold Through Amazon Subscribe and Save?

Only products within specific categories are available for purchase via this program:

  • Tools & Home Improvement
  • Sports
  • Toys
  • Industrial Supplies
  • Musical Instruments
  • Office Supplies
  • Outdoors
  • Health & Baby Care
  • Automotive Parts & Tools
  • Kitchen
  • Lawn & Garden
  • Pet Supplies
  • Beauty
  • Grocery
  • Electronics

How Can Sellers Achieve Success With Subscribe and Save?

Ensuring the success of a subscription program like Amazon Subscribe and Save involves various factors and can be achieved through the following steps:

Attract and retain customers

  • Diverse product range: Offer a variety of items across categories to cater to a wider audience and boost repeat purchases.
  • Optimised product listings: Attract more subscribers with a listing that’s clear, informative, and optimised for Subscribe and Save. To know more about this, check out our blog on product listing optimisation.
  • Fresh inventory: Regularly update offerings based on trends and customer feedback to stay relevant and attract new subscribers.
  • Competitive pricing: Set attractive prices and discounts to incentivise subscriptions and encourage recurring purchases.

Build brand loyalty with visuals

  • Strong visual presence: Create eye-catching product photos, lifestyle shots, and brand design to connect with subscribers emotionally and promote brand consistency.
  • Emotional connection: Leverage visuals to build trust and loyalty by showcasing the subscription experience and its benefits.

Prioritise customer service

  • Prompt and helpful: Address concerns quickly, offer timely assistance, and ensure a positive experience to retain subscribers and build trust.

Subscribe and Save Amazon Coupons

You can take things to an even higher level and attract new subscribers with an additional Amazon discount! Offer an extra coupon to customers who choose Subscribe and Save for their purchase of your product. This exclusive Amazon coupon offer is only available to use when they use Subscribe and Save, making it a great incentive to try this convenient subscription service.

Utilising Data and Analytics

Use data and analytics such as the performance and forecasting reports to track subscriber behaviour, measure performance, identify areas for improvement, and make the most of the subscription program.

  • Subscribe and Save Performance Report

This report shows how many items have been shipped, how often you ran out of stock, and what your average selling price was after discounts, all within the last four weeks. Use this data to identify areas for improvement and keep your subscribers happy.

  • Subscribe & Save Forecasting Report

This report predicts your sales for the next eight weeks based on current subscriptions and past performance. Plan your inventory accordingly and ensure smooth deliveries for your loyal customers.

Amazon Subscribe and Save offers a range of benefits for both buyers and Amazon sellers. Buyers enjoy significant savings on regular purchases, the convenience of automatic delivery, and the ease of managing their subscriptions. For sellers, this program offers a predictable revenue stream, fosters loyal customers thanks to convenient deliveries, and drives higher sales volume.

If you offer consumable, single-use products frequently repurchased by customers, Subscribe and Save presents a fantastic opportunity. Not only will you save your customers money, but you’ll also establish consistent and reliable sales for your business.

If you need help getting started, reach out to us! We offer a range of Amazon Advertising services and can help you navigate the Subscribe and Save space.

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