Are you concerned about how Amazon’s arrival in Australia will affect your business?
Would you like some effective Amazon selling tips to promote your products?
Here are a few reasons you should jump on the Amazon sellers’ bandwagon:
- 55% of online shoppers begin their product searches on Amazon.
- Amazon’s annual global sales in 2016 amounted to US$138 billion (AUS$180 billion).
- Over the next 10 years, Amazon will claim an estimated $12 billion of Australia’s retail business.
Figures like these are impossible to ignore. How can you effectively sell your products on Amazon and cash in on some of that revenue?
Read on for our expert Amazon selling tips guaranteed to boost your product sales.
1. Get Those Reviews
Shoppers not only love reviews, they trust them. The truth is that buyers don’t have a lot to rely on when shopping online except for honest user reviews.
Amazon is especially known for safeguarding the trustworthiness of its customer feedback. In fact, the algorithm Amazon uses for product rankings takes into account reviews and ratings.
To encourage reviews, set up automated emails for your customers to review both you (the seller) and your product. You should also monitor your reviews and respond to them, whether they’re good or bad.
2. Use the Right Keywords
Amazon is a seller. It’s always striving to boost traffic and convert that traffic into sales.
To accomplish that, the search algorithm shows the products with the best chance of selling for that specific search term.
If you want your business to appear on top, make sure your keywords are relevant to your product. Try running an Amazon Sponsored Ads campaign to determine which search terms yield the most conversions.
Unlike Google, Amazon doesn’t require a relevant keyword to appear many times. Rather than repeating the same keywords, try using many different but relevant keywords.
3. Perfect Your Product Description
Choosing the right keywords is only half the battle. You must also make sure to optimise your product description for Amazon’s algorithm.
Start by choosing a relevant seller name for your niche. Next, try a few different product titles to see which one is most profitable.
Your titles should be neat, informative, and relevant. If in doubt, check Amazon’s recommendations and give some of them a try. Make your product description easy to read, especially on mobile devices.
Q&A sections also factor into Amazon’s search algorithm. If no one has asked questions about your product, enlist a friend’s help to ask a simple question using relevant keywords.
4. Boost External Traffic
Increasing product sales outside of Amazon is no easy task, but the results are worth it. The best e-commerce strategy includes driving traffic from many different channels.
Depending on the items you’re selling, seek out influencers on blogs, Instagram, Pinterest, or Facebook. Offer free products in exchange for reviews or endorsement on their site.
It’s a good idea to reach out to as many influencers as possible since the response rate tends to be low.
Another avenue to explore is eBay since many sellers drop-ship from Amazon to eBay. Start by advertising a coupon for eBay sellers. As more sellers copy their listings, your products will spread across eBay.
5. Brand Your Product
If you haven’t done so already, brand your product. As Amazon displays many similar products, branding will distinguish you from the crowd.
Successful branding means knowing and understand your target audience. All your pricing, pictures, and product descriptions should cater to that audience.
Follow these tips Amazon selling tips for success:
- Brand your product and register it with Amazon.
- Upload high-quality pictures and videos.
- Use your company logo and branding on images and packaging so you stand out from your competitors.
- Encourage and respond to all reviews.
Sellers who master the art of branding can successfully charge higher prices for the same product.
6. Add an Extra Item
One of our best Amazon selling tips is also the easiest.
In general, when you sell an item on Amazon, other sellers will appear on the same listing. This means you’re not guaranteed to get the sale, especially if yours isn’t the lowest price!
How can you boost your chance of winning the sale? Include a small extra item with the main product. Your product still shows up in the main product search on Amazon, but the “extra” item makes your listing unique.
This also gives you more flexibility with your pricing, since you’re no longer competing with other sellers over the same product.
7. Win the Buy Box
Winning the Buy Box is every Amazon seller’s dream.
The Buy Box on the product detail page is where Amazon customers begin the buying process by adding items to the shopping cart. If several eligible sellers offer the same product, they can compete for the Buy Box for that particular product.
If you want to sell more on Amazon, you need to win the Buy Box. Pay attention to these factors:
- Order defect rate
- Speed of delivery
- Shipping options
- Selling price
- Time and experience on Amazon
- Professional seller status
Making customer satisfaction your highest priority will result in positive seller reviews so you can win the Buy Box.
8. Use Promotions and Subscriptions
The last of our Amazon selling tips involves making you stand out from the crowd. The best way to do this is to leverage Amazon’s many sales, promotion, and subscription options.
Take advantage of Amazon’s Lightning Deals and other special promotions to boost your traffic and sales. This is also a surefire way to bring in more reviews.
If you sell products that people tend to order regularly, consider enrolling in the Amazon Subscribe & Save Program. This allows you to offer discounts when a buyer subscribes to your product.
Everyone loves a sale. So even if your list price is higher than your competitors, it will draw more attention when it goes “on sale.”
Final Thoughts on Amazon Selling Tips
Many Australian sellers are anxious about Amazon’s arrival, but you don’t need to be one of them.
Armed with these Amazon selling tips, you’ll stay ahead of the curve and create a thriving online business.
Interested in learning more? Contact us today to discuss other ways to grow and optimise your business.