eCommerce has opened up the doors for many retailers and sellers.
The two mega websites are eBay and Amazon; both offer great prices on a number of different products, but both also have different platforms that benefit a wide number of eCommerce retailers.
So, should you sell your products on eBay or Amazon? Both eCommerce platforms are extremely popular and have a devoted following. So the answer lies within what works best with your products and your clientele.
Here are 6 main differences between selling on Amazon Vs eBay. Find out which eCommerce platform would better benefit your business.
6. Amazon Targets Professional Sellers, While eBay’s Selling Program is More Flexible
One of the biggest differences between selling on Amazon Vs eBay is the fact that Amazon caters to professional sellers. To sell on eBay, you don’t have to be a professional retailer or own a business.
This doesn’t discredit eBay; many professional sellers have eBay accounts and eBay also offers a Valet program, where retailers sell your products for you.
Whereas, Amazon has an extensive application regarding your business name, DBA, etc. Even if you qualify to sell as an individual, there’s still a protocol on being a business owner and selling a specific amount.
There aren’t as many restrictions on selling on eBay. Most sellers can easily create an account and immediately start selling.
eBay sellers are also more diverse than Amazon sellers — some eBay sellers are average people looking to get rid of extra stuff and make more money, while other eBay sellers are serious business owners.
Choosing which channel or even both should depend on your market, your preference of platform, and which you think will give you the most sales.
5. Customer Base
Paying attention to each customer’s channel base is crucial to the success of your eCommerce business and selling on Amazon Vs eBay.
Statistics show half of Australia’s adult population has an eBay account, there are 8.8 million listings added each week, and 55% of Australia’s online shoppers buy something on eBay.
But the statistics may become more in favor of Amazon than they are on eBay since Amazon conquered the Australian market in 2017.
While both channels have their own customer base, you can’t forget about your own. Chances are, your customers may be on one website more than the other.
For example, electronics and phones are amongst the highest searches on eBay Australia. Electronics tops the list on Amazon Australia, but so do books and clothes.
4. Account Fees
If you want to start selling on Amazon or eBay, there is a price you have to pay.
While both charge you for accounts, they’re not too expensive, you should still be able to maintain a strong ROI, and their fees are even set up similarly.
If you qualify for an individual account, Amazon will take 99 cents of your selling price and will charge you selling fees that vary with the price of each product.
For a professional account, Amazon will charge you $40/month. But there are perks to Amazon professional accounts, such as gaining access to ads.
The fee standards are a lot simpler on eBay. You may get charged a listing (or insertion) fee, depending on the product and the price of the product. You’re also charged a final value fee, calculated by the final sale.
3. Amazon Requires Permission on Certain Products, eBay is More Lenient
Depending on what you’re selling, you may have to abide by Amazon’s policy to sell them. When selling on Amazon Vs eBay, Amazon has restrictions set in place for specific products.
There are also restricted products. These are products that are banned from Amazon or Amazon isn’t allowing sellers to sell them — textbook rentals are an example.
If your products require approval, you can contact Amazon’s services or apply within the category services (if applicable).
eBay is more lenient on restrictions. eBay doesn’t allow the selling of harmful and dangerous materials (firearms, etc.), items that could be seen as unethical, third-party contracts, and generally anything considered illegal in a country or state.
2. eBay and Amazon Have Different Auction Models
A major pricing factor to consider when selling on Amazon Vs eBay is auctioning.
One of eBay’s most popular features is their auction model. It allows sellers to post their listing for a cheap price, and often receive higher sales based on a bidding war.
This is especially important for products that are rare, no longer sold, and with a high demand.
While Amazon has an auction model, theirs is a little different. Since Amazon also focuses their products on retail price; for example, if a product’s retail price is $1,000 and it’s auctioned at $100, Amazon and the seller loses a lot of the sale.
1. Amazon is More Strict on SEO
Any retailer selling on Amazon Vs eBay should always use SEO for both channels.
The reason is simple: both eCommerce channels have their own search engines, and it’s essential for a seller to make sure their products are coming up on the highest results they can get.
However, Amazon is far more strict on SEO use than eBay.
For example, keyword stuffing. This is when a seller finds keywords related to their products but shoves them in the title and description so they make little sense.
Amazon has reported to crack down on these sellers who shove many keywords into their titles and descriptions.
While eBay has policies against unfair SEO tactics, they don’t crack down as heavily as Amazon.
Are You Selling on Amazon Vs eBay?
The most important aspect to remember is using the best channel for your business. While Amazon and eBay have differences, they both have a large and devoted customer base.
The best piece of advice for any eCommerce seller is to utilize both channels or the channel that will give you the most benefits.
If you need assistance with your eCommerce marketing strategy, we can help maximize sales and gain you better outcomes on Amazon and eBay.